BroadbandTV Con
By Angel Launch
Date and time
March 3, 2015 · 9am - March 4, 2015 · 8pm PST
Location
Los Angeles Convention Center
Figueroa Los Angeles, CARefund Policy
Contact the organizer to request a refund.
Description
BroadbandTV Con-Where Internet Meets Television
This event is produced by our partner X Media Research, is it not our event. You can view our Angel Launch events and veture pitch to investors below.
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The BroadbandTV experience is all about connecting you with the people and the information that you need to know in this rapidly development media market. Get the most from this unique experience by booking your Gold Pass today. Access Keynotes, Executive Panels, Breakout Sessions and more.
Get a full conference ticket for only $345, discounted from full price of $495. Includes program, meals, and parties. You must use this page to register, you cannot get this rate on their website.
Agenda Highlights
- Something Old, Something New - What It Means to Be a Media Company in 2015
- TV 4.0 - How Content Owners and Operators Can Survive in the "Video Everywhere" Universe
- The Battle for the Future of TV is About Control of the TV App Ecosystem
- The New OTT Direct-to-Consumer Business Models - Opportunities and Pitfalls
- Building the OTT TV of Tomorrow
- The Real Reason You Need To Care About Second Screen
- What Does One Second Cost? Why Disrupting the Digital Workflow Status Quo is Smart
- Consumer Behaviors’ Impact on TV: Strategies for a Multi-Screen World
- State of the MCN Nation: Trends and Predictions for 2015
- The Future of Entertainment Distribution
- TV Everywhere - More Than a Buzzword
- Social Entertainment: The Next Generation of Media
- The Set Top Box is Eating the Cable Box: Quickly Building Branded OTT Channels
- Building an Immersive Online Television Experience Around an Iconic Brand
- Advertising in the Age of BroadbandTV - What You Need to Know...Now!
- Niche is the New Norm: What Impact Will the Democratization of Content Have on Traditional Television?
- ...and many more!!
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OTHER ANGEL LAUNCH EVENTS
RSVP Now for our other Angel Launch events where Startups can pitch investors.
These events are separate from BBTV Con. Contact us at 310 6216850 or info@angellaunch.com
- Gadget Fest Feb 26 San Francisco, free wearables mixer
- TechFest March 2 San Francisco, before Launch Festival and GDC
- LaunchFEST March 11 Los Angeles, Pitch Silicon Valley Angels
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Broadband TV Con March 3-4 AGENDA AND SPEAKERS
9:00 - 9:05
WELCOME ADDRESS - 411 THEATRE ROOM
9:05 - 9:50
KEYNOTE ADDRESS - 411 THEATRE ROOM
Something Old, Something New - What It Means to Be a Media Company in 2015
Kelly Day, Chief Digital Officer - Awesomeness TV
We are beginning to see a marriage of “old” media and “new“ media and blurring of the lines as to what TV really is and how it is consumed. There is also a new generation of consumers who are growing up with YouTube stars and being part of a content community and interacting with the artists. That type of interaction is not possible on traditional TV. The ubiquity of video and content creation is allowing people to interact with media in ways we never could before. What impact will the rising generation have on the way content is produced, distributed and consumed in the future? Kelly Day, Chief Digital officer at AwesomenessTV and former CEO of BlipTV, will delve into what it means to be a media company in the digital age.
Something Old, Something New - What It Means to Be a Media Company in 2015
Kelly Day, Chief Digital Officer - Awesomeness TV
We are beginning to see a marriage of “old” media and “new“ media and blurring of the lines as to what TV really is and how it is consumed. There is also a new generation of consumers who are growing up with YouTube stars and being part of a content community and interacting with the artists. That type of interaction is not possible on traditional TV. The ubiquity of video and content creation is allowing people to interact with media in ways we never could before. What impact will the rising generation have on the way content is produced, distributed and consumed in the future? Kelly Day, Chief Digital officer at AwesomenessTV and former CEO of BlipTV, will delve into what it means to be a media company in the digital age.
9:50 - 10:00
COFFEE BREAK
10:00 - 11:00
EXECUTIVE PANEL DISCUSSION - 411 THEATRE ROOM
TV 4.0 - How Content Owners and Operators Can Survive in the "Video Everywhere" Universe
Networks and operators are highly motivated to protect the lucrative, existing pay-TV model which has been in place for well over 40 years. The rise of streaming services like Netflix, Amazon Prime Instant Video and Hulu, which for a flat fee offer on-demand viewing of movies, TV shows and original programming, pose a threat to traditional "linear" cable and satellite. The recent launch of HBO and CBS standalone streaming services, has many industry executives wondering if a la carte is coming sooner than later... Recent data from Nielsen shows an unequivocal shift toward online viewing as young people are cutting the pay TV cord and opting for streaming services over expensive cable or satellite packages. According to new research, almost a quarter of adults in the 18-34 demographic who subscribe to Hulu or Netflix don't pay for TV. This panel will explore what steps operators and content owners can take to protect their turf. What is the future of the traditional Pay-TV bundle?
Moderator:
Colin Dixon, Chief Analyst - nScreenMedia
Panelists:
Andrew Goodman, AVP Programming & Content Acquisition - AT&T
Jeff Shultz, VP of Business Development - CBS
Himesh Bhise, CEO - Synacor
Candice Edwards, SVP, Strategy & Business Development - Digiflare
TV 4.0 - How Content Owners and Operators Can Survive in the "Video Everywhere" Universe
Networks and operators are highly motivated to protect the lucrative, existing pay-TV model which has been in place for well over 40 years. The rise of streaming services like Netflix, Amazon Prime Instant Video and Hulu, which for a flat fee offer on-demand viewing of movies, TV shows and original programming, pose a threat to traditional "linear" cable and satellite. The recent launch of HBO and CBS standalone streaming services, has many industry executives wondering if a la carte is coming sooner than later... Recent data from Nielsen shows an unequivocal shift toward online viewing as young people are cutting the pay TV cord and opting for streaming services over expensive cable or satellite packages. According to new research, almost a quarter of adults in the 18-34 demographic who subscribe to Hulu or Netflix don't pay for TV. This panel will explore what steps operators and content owners can take to protect their turf. What is the future of the traditional Pay-TV bundle?
Moderator:
Colin Dixon, Chief Analyst - nScreenMedia
Panelists:
Andrew Goodman, AVP Programming & Content Acquisition - AT&T
Jeff Shultz, VP of Business Development - CBS
Himesh Bhise, CEO - Synacor
Candice Edwards, SVP, Strategy & Business Development - Digiflare
10:00 - 11:00
EXECUTIVE PANEL DISCUSSION - 409/410
Niche is the New Norm: What Impact Will the Democratization of Content Have on Traditional Television?
YouTube has helped to create an army of video content creators uploading 100 hours of content a minute with YouTube celebrities who now have subscribers in the millions with stars increasingly more recognizable than traditional hollywood celebrities among American teenagers. At the same time, a host of OTT providers with niche content and others with massive libraries are increasing audience fragmentation and ushering in new customer behaviors. How can the current TV value chain, supported by a legacy advertising system stay relevant? What impact is the audience fragmentation having on brands and agencies who are looking to target viewers? How will this new audience of teens and 20-somethings evolve as they grow into the key purchasing demographic? What impact will this have on the television industry? How can OTT operators and service providers scale their services?
Moderator:
Phil Schuman, Senior Managing Director, FTI Consulting
Panelists:
Christian Meinberger, Head of Content Programming and Production - Germany’s Studio71
Jon Cody, Founder & CEO - TV4 Entertainment, Inc
Tom Morgan, CEO & Founder - Net2TV
Charles Segars, Chief Executive Officer - Ovation TV and Ovation New Media
Niche is the New Norm: What Impact Will the Democratization of Content Have on Traditional Television?
YouTube has helped to create an army of video content creators uploading 100 hours of content a minute with YouTube celebrities who now have subscribers in the millions with stars increasingly more recognizable than traditional hollywood celebrities among American teenagers. At the same time, a host of OTT providers with niche content and others with massive libraries are increasing audience fragmentation and ushering in new customer behaviors. How can the current TV value chain, supported by a legacy advertising system stay relevant? What impact is the audience fragmentation having on brands and agencies who are looking to target viewers? How will this new audience of teens and 20-somethings evolve as they grow into the key purchasing demographic? What impact will this have on the television industry? How can OTT operators and service providers scale their services?
Moderator:
Phil Schuman, Senior Managing Director, FTI Consulting
Panelists:
Christian Meinberger, Head of Content Programming and Production - Germany’s Studio71
Jon Cody, Founder & CEO - TV4 Entertainment, Inc
Tom Morgan, CEO & Founder - Net2TV
Charles Segars, Chief Executive Officer - Ovation TV and Ovation New Media
11:00 - 11:15
COFFEE BREAK
11:15 - 12:15
EXECUTIVE PANEL DISCUSSION - 411 THEATRE ROOM
Advertising in the Age of BroadbandTV - What You Need to Know...Now!
Traditional TV advertising has always been about reach and branding. In the age of BroadbandTV, OTT and personalized services, advertising can and should do more. The $70 Billion dollar television advertising business is poised for change due to a massive increase in online content consumption, mobile viewing, social interaction, second screen and more. For years, pundits have talked about analog dollars and digital dimes. The shift in advertising dollars over to digital is accelerating faster than anyone thought. The industry is poised for a massive shift in the television and entertainment value change. This session examines the key changes taking place in the advertising business which will have a long-term impact on the traditional television industry. What will the impact be on advertising-support OTT and on-demand services? Will we see these scale much more quickly than anyone though? Where are we at on programmatic advertising? This panel explores what you need to know about the changes that are happening and what is bodes for the future.
Moderator:
Alexandra Dillon, VP of Digital - Interpret
Panelists:
Evan Bregman, Head of Development - Portal A
Mary Kay Crocker, our VP of Marketing- Verizon Digital Media Services
Felix Gomez, Global Entertainment Director - YuMe
Advertising in the Age of BroadbandTV - What You Need to Know...Now!
Traditional TV advertising has always been about reach and branding. In the age of BroadbandTV, OTT and personalized services, advertising can and should do more. The $70 Billion dollar television advertising business is poised for change due to a massive increase in online content consumption, mobile viewing, social interaction, second screen and more. For years, pundits have talked about analog dollars and digital dimes. The shift in advertising dollars over to digital is accelerating faster than anyone thought. The industry is poised for a massive shift in the television and entertainment value change. This session examines the key changes taking place in the advertising business which will have a long-term impact on the traditional television industry. What will the impact be on advertising-support OTT and on-demand services? Will we see these scale much more quickly than anyone though? Where are we at on programmatic advertising? This panel explores what you need to know about the changes that are happening and what is bodes for the future.
Moderator:
Alexandra Dillon, VP of Digital - Interpret
Panelists:
Evan Bregman, Head of Development - Portal A
Mary Kay Crocker, our VP of Marketing- Verizon Digital Media Services
Felix Gomez, Global Entertainment Director - YuMe
11:15 - 12:15
EXECUTIVE PANEL DISCUSSION - 409/410
The Real Reason You Need To Care About Second Screen
The real promise of 2nd screen is in the data that creators can capture. Learn how they’re using this data to build and retain audience. Make better programming decisions. And create value for advertisers who want to know more about the people they reach. Panelists will discuss and debate which platforms are most valuable, what impact Twitter, Tumblr, Facebook and other social platforms are having programming decisions, what the role of the showrunner is in all this, and what the best tactics are for making use of all this new 2nd screen data.
Moderator:
Alan Wolk, Chairman - Second Screen Society
Panelists:
John. P Roberts, Chief Digital Officer - Bunim / Murray Productions
Tara Maitra, Senior Vice President, GM, Content and Media Sales - TIVO Inc.
David Williams, Chief Content and Technology Strategist - Endemol
The Real Reason You Need To Care About Second Screen
The real promise of 2nd screen is in the data that creators can capture. Learn how they’re using this data to build and retain audience. Make better programming decisions. And create value for advertisers who want to know more about the people they reach. Panelists will discuss and debate which platforms are most valuable, what impact Twitter, Tumblr, Facebook and other social platforms are having programming decisions, what the role of the showrunner is in all this, and what the best tactics are for making use of all this new 2nd screen data.
Moderator:
Alan Wolk, Chairman - Second Screen Society
Panelists:
John. P Roberts, Chief Digital Officer - Bunim / Murray Productions
Tara Maitra, Senior Vice President, GM, Content and Media Sales - TIVO Inc.
David Williams, Chief Content and Technology Strategist - Endemol
12:15 - 1:30
LUNCH BREAK
1:30 - 2:00
BREAKOUT SESSION - ROOM 409A
Building the OTT TV of Tomorrow
Bo Kelleher, Solution Architect Media and Entertainment - Kaltura
Today’s successful cable, satellite and broadband operators have understood long ago that controlling the distribution pipes is not enough in the 21st century. Much of what we see today in the OTT market is about convergence: distribution and content are converging (NBC and Comcast) and cable/satellite and broadband are merging (TWC and Comcast, AT&T and DirecTV).
So what’s next? The convergence of the OTT technology stack. Large operators and content producers will look to manage as much content as possible within the same centralized system, which will cover their wide range of needs.
In this session we will showcase some of the most advanced OTT deployments in the world today as well as how we expect these deployments to evolve over time. This session will be valuable for both business and technical stakeholders as well as content managers that are looking for a long-term OTT platform that can support endless use cases and business models.
Building the OTT TV of Tomorrow
Bo Kelleher, Solution Architect Media and Entertainment - Kaltura
Today’s successful cable, satellite and broadband operators have understood long ago that controlling the distribution pipes is not enough in the 21st century. Much of what we see today in the OTT market is about convergence: distribution and content are converging (NBC and Comcast) and cable/satellite and broadband are merging (TWC and Comcast, AT&T and DirecTV).
So what’s next? The convergence of the OTT technology stack. Large operators and content producers will look to manage as much content as possible within the same centralized system, which will cover their wide range of needs.
In this session we will showcase some of the most advanced OTT deployments in the world today as well as how we expect these deployments to evolve over time. This session will be valuable for both business and technical stakeholders as well as content managers that are looking for a long-term OTT platform that can support endless use cases and business models.
1:30 - 2:00
BREAKOUT SESSION - ROOM 409B
Search, Discovery and Recommendations: Is Any Of It Working?
Daren Gill, Vice President of Products, Advanced Search and Recommendations- Rovi Corporation
A usability gap is forming as traditional TV navigation systems struggle to keep pace with an evolving entertainment landscape of multi-screen access and a near infinite amount of content choices. Consumers need their cable operators and service providers to offer new ways to help them quickly find relevant entertainment programming.
This interactive session will demonstrate how voice-enabled, intelligent conversational interfaces using natural language processors are delivering new ways for consumers to interact as part of the content discovery experience. These interfaces are allowing consumers to ask questions and have a back-and-forth dialog, switching topics and using pronouns during follow-up requests, in much the same way they would interact with another individual.
The session will show how, as part of an intelligent conversational interface, the system must understand and recognize a host of nuances when language can be ambiguous. These include things like entity, user intent and context recognition. In addition, it will detail the technologies behind an intelligent conversational interface including how a knowledge graph model can contribute to a dynamic, real-time environment that can drive personalized responses and results as well as learned user preferences.
Search, Discovery and Recommendations: Is Any Of It Working?
Daren Gill, Vice President of Products, Advanced Search and Recommendations- Rovi Corporation
A usability gap is forming as traditional TV navigation systems struggle to keep pace with an evolving entertainment landscape of multi-screen access and a near infinite amount of content choices. Consumers need their cable operators and service providers to offer new ways to help them quickly find relevant entertainment programming.
This interactive session will demonstrate how voice-enabled, intelligent conversational interfaces using natural language processors are delivering new ways for consumers to interact as part of the content discovery experience. These interfaces are allowing consumers to ask questions and have a back-and-forth dialog, switching topics and using pronouns during follow-up requests, in much the same way they would interact with another individual.
The session will show how, as part of an intelligent conversational interface, the system must understand and recognize a host of nuances when language can be ambiguous. These include things like entity, user intent and context recognition. In addition, it will detail the technologies behind an intelligent conversational interface including how a knowledge graph model can contribute to a dynamic, real-time environment that can drive personalized responses and results as well as learned user preferences.
1:30 - 2:00
BREAKOUT SESSION - ROOM 410
The New Direct-to-Consumer Business Models - Opportunities and Pitfalls
Varun Dixit - Accedo
The world of TV has changed dramatically over recent years. Consumers are finding and viewing content from a wide range of sources and on more devices than ever before. The influx of devices, coupled with consumer demand for all content to be available across all devices has led to a fragmented, complex, and chaotic market place.
For content providers, this new TV landscape means that it is no longer enough to provide linear content, however the new market also opens up a number of opportunities to help broadcasters and TV content providers differentiate their offerings with a range of compelling value add services. As well as making it easier for consumers to watch content whenever and wherever they want, broadcasters and TV platform operators are now able to tap into a wider universe of consumers. This is allowing them to generate new revenues, create a more engaging interactive experience and is starting to change the relationship consumers have with their service providers.
A number of content providers, such as CBS, DirecTV, and HBO are already embracing these changes and the opportunities presented for direct-to-consumer offerings. The session will discuss the opportunities and business models with direct-to-consumer offerings, and, drawing on case study examples, will describe how content providers can best make use of them, and what many are doing wrong.
The New Direct-to-Consumer Business Models - Opportunities and Pitfalls
Varun Dixit - Accedo
The world of TV has changed dramatically over recent years. Consumers are finding and viewing content from a wide range of sources and on more devices than ever before. The influx of devices, coupled with consumer demand for all content to be available across all devices has led to a fragmented, complex, and chaotic market place.
For content providers, this new TV landscape means that it is no longer enough to provide linear content, however the new market also opens up a number of opportunities to help broadcasters and TV content providers differentiate their offerings with a range of compelling value add services. As well as making it easier for consumers to watch content whenever and wherever they want, broadcasters and TV platform operators are now able to tap into a wider universe of consumers. This is allowing them to generate new revenues, create a more engaging interactive experience and is starting to change the relationship consumers have with their service providers.
A number of content providers, such as CBS, DirecTV, and HBO are already embracing these changes and the opportunities presented for direct-to-consumer offerings. The session will discuss the opportunities and business models with direct-to-consumer offerings, and, drawing on case study examples, will describe how content providers can best make use of them, and what many are doing wrong.
2:00 - 2:15
COFFEE BREAK
2:15 - 2:45
BREAKOUT SESSION - ROOM 409A
Monetizing the Multi-Screen Ecosystem -
Strategies for Harnessing New Revenue and Engagement Opportunities
Bob Ivins, Senior Vice President, Business Development - Rovi Corporation
As the variety of digital platforms grows, it has become increasingly challenging to streamline measurement tools and effectively target engaged audiences. In response to fragmented viewership, and multiple viewing platforms, broadcasters and service providers are looking for more ways to drive value from their inventory and attract audiences in new ways.
Big data offers a new opportunity for businesses, providing scale across the industry and creating the ability to leverage a variety of data sets and analytics capabilities. Audience insights from big data can be utilized in conjunction with existing measurement and ratings practices to better inform content providers.
This presentation will examine how big data and predictive analytics are effectively being used to target specific audience demographics. Discussion topics will further explore effective strategies programmers and cable operators are using to design their programming schedules, develop their line-ups based on viewership analysis and advertise their own promotions. The presentation will also discuss how strategic intelligence and actionable insights based on viewing behaviors and patterns can provide the consumption metrics needed for broadcasters and service providers to report performance, further customize offerings and refine the personalization experience for the consumer.
Monetizing the Multi-Screen Ecosystem -
Strategies for Harnessing New Revenue and Engagement Opportunities
Bob Ivins, Senior Vice President, Business Development - Rovi Corporation
As the variety of digital platforms grows, it has become increasingly challenging to streamline measurement tools and effectively target engaged audiences. In response to fragmented viewership, and multiple viewing platforms, broadcasters and service providers are looking for more ways to drive value from their inventory and attract audiences in new ways.
Big data offers a new opportunity for businesses, providing scale across the industry and creating the ability to leverage a variety of data sets and analytics capabilities. Audience insights from big data can be utilized in conjunction with existing measurement and ratings practices to better inform content providers.
This presentation will examine how big data and predictive analytics are effectively being used to target specific audience demographics. Discussion topics will further explore effective strategies programmers and cable operators are using to design their programming schedules, develop their line-ups based on viewership analysis and advertise their own promotions. The presentation will also discuss how strategic intelligence and actionable insights based on viewing behaviors and patterns can provide the consumption metrics needed for broadcasters and service providers to report performance, further customize offerings and refine the personalization experience for the consumer.
2:15 - 2:45
BREAKOUT SESSION - ROOM 409B
Lessons from an Early OTT Player
Jim Spencer, President - Newsy
Media companies have learned (sometimes the hard way) that now — more than ever — their destiny lies in the technology platforms that deliver their content. Newsy, a leader in video news, built a product that has evolved as technology has. OTT services are advancing quickly; consumer behaviors are shifting even faster. Newsy's goal is to reach people wherever they might be watching video content. Newsy started with the PC (Newsy.com, YouTube, Aol, Mashable) and quickly moved to the mobile handset — launching one of the first video news app for the iPhone (as well as developing apps early for Android, Mobile Web, Windows). Newsy then went to the tablet with the iPad in 2009 and now is expanding to the biggest screen in the house with OTTV (Roku, Amazon, Samsung, LG, Phillips and Panasonic).
As an early mover in the OTT space, Newsy has gained some key insights that it will share during this presentation:
Lessons from an Early OTT Player
Jim Spencer, President - Newsy
Media companies have learned (sometimes the hard way) that now — more than ever — their destiny lies in the technology platforms that deliver their content. Newsy, a leader in video news, built a product that has evolved as technology has. OTT services are advancing quickly; consumer behaviors are shifting even faster. Newsy's goal is to reach people wherever they might be watching video content. Newsy started with the PC (Newsy.com, YouTube, Aol, Mashable) and quickly moved to the mobile handset — launching one of the first video news app for the iPhone (as well as developing apps early for Android, Mobile Web, Windows). Newsy then went to the tablet with the iPad in 2009 and now is expanding to the biggest screen in the house with OTTV (Roku, Amazon, Samsung, LG, Phillips and Panasonic).
As an early mover in the OTT space, Newsy has gained some key insights that it will share during this presentation:
- Despite the ability to interact more with video, users really prefer the lean-back experience
- Relatively sparse competition means it’s easier to end up on users’ home screens
- Early adopter audience is more open to alternative news sources
- Development-wise, it’s still the Wild West. Very little documentation on suggested design patterns and quality control for app performance.
- The streaming device marketplace is nascent. Leaders include Roku and Apple TV — while Chromecast (the first to offer a device at a low price point) and Amazon Fire (with its significant process power) - are among the serious contenders in 2015. Newsy recognizes the importance of each platform and is investing accordingly.
2:15 - 2:45
BREAKOUT SESSION - ROOM 410
Playing Moneyball with TV Sports
We Interrupt this Program for something you care about...
Trevor Doerksen, CEO & Founder - Mobovivo.com
The safe-haven for TV networks has been live sports. The networks have been able to count on viewers showing up for sporting events in front of their TV as scheduled and this has not really changed. However, TV networks are playing Moneyball with TV and looking at all options and, of course, mobile is super compelling. Analysis of the most up-to-date stats from ESPN, World Cup, and most recent Olympics including a breakdown of the $ / viewer paid by the networks. In-depth analysis of what happens at half-time and during commercial breaks for live sports and results from analysis about whether NFL or Olympics is a better investment for TV networks and OTT channels.
Playing Moneyball with TV Sports
We Interrupt this Program for something you care about...
Trevor Doerksen, CEO & Founder - Mobovivo.com
The safe-haven for TV networks has been live sports. The networks have been able to count on viewers showing up for sporting events in front of their TV as scheduled and this has not really changed. However, TV networks are playing Moneyball with TV and looking at all options and, of course, mobile is super compelling. Analysis of the most up-to-date stats from ESPN, World Cup, and most recent Olympics including a breakdown of the $ / viewer paid by the networks. In-depth analysis of what happens at half-time and during commercial breaks for live sports and results from analysis about whether NFL or Olympics is a better investment for TV networks and OTT channels.
2:45 - 3:00
COFFEE BREAK
3:00 - 3:30
BREAKOUT SESSION - ROOM 409A
Challenges in Deploying Global OTT Services
Vijay Sajja, CEO - Evergent
The golden age of OTT is before us. Pay TV penetration is low and broadband is on the rise in developing markets. Subscribers are the lifeblood of every successful service and time to market is critical!
Learn about the challenges and opportunities of launching OTT services across multiple countries. Discuss real world examples and understand what it truly means to launch a global service.
Challenges in Deploying Global OTT Services
Vijay Sajja, CEO - Evergent
The golden age of OTT is before us. Pay TV penetration is low and broadband is on the rise in developing markets. Subscribers are the lifeblood of every successful service and time to market is critical!
Learn about the challenges and opportunities of launching OTT services across multiple countries. Discuss real world examples and understand what it truly means to launch a global service.
3:00 - 3:30
BREAKOUT SESSION - ROOM 409B
Enter the OTT Space with a Low Capital Investment and without forfeiting a Rich Customer Experience
Robert Forsyth, Chief Innovation Officer - Worldnow
This case study will help attendees identify requirements and best practices for building an effective multi-screen video strategy, with minimal capital investment and without forfeiting a rich consumer experience. We will cover current industry challenges and how to create cross-platform channels in a scalable manner by eliminating key friction points. Step-by-step we will discuss how to develop and deploy standalone channels for all digital platforms- web, mobile, OTT and digital sub-channels. Attendees will learn how to create an effective live streaming workflow that combines the major elements of a broadcast from capture to distribution and everything in between. Finally, using DFP attendees will see how easy it is to build a monetization strategy that incorporates advanced advertising options from traditional spot play out events to sponsorship opportunities with graphic overlays. Additional topics that will be covered include best practices to create an engaging user experience that incorporates data from social, RSS, NWS and other sources and will discuss how to turn analytics such as viewing behavior into actionable insights to further enhance localized experiences and monetization opportunities.
Enter the OTT Space with a Low Capital Investment and without forfeiting a Rich Customer Experience
Robert Forsyth, Chief Innovation Officer - Worldnow
This case study will help attendees identify requirements and best practices for building an effective multi-screen video strategy, with minimal capital investment and without forfeiting a rich consumer experience. We will cover current industry challenges and how to create cross-platform channels in a scalable manner by eliminating key friction points. Step-by-step we will discuss how to develop and deploy standalone channels for all digital platforms- web, mobile, OTT and digital sub-channels. Attendees will learn how to create an effective live streaming workflow that combines the major elements of a broadcast from capture to distribution and everything in between. Finally, using DFP attendees will see how easy it is to build a monetization strategy that incorporates advanced advertising options from traditional spot play out events to sponsorship opportunities with graphic overlays. Additional topics that will be covered include best practices to create an engaging user experience that incorporates data from social, RSS, NWS and other sources and will discuss how to turn analytics such as viewing behavior into actionable insights to further enhance localized experiences and monetization opportunities.
3:00 - 3:30
BREAKOUT SESSION - ROOM 410
The Battle for the Future of TV is About Control of the TV App Ecosystem
Mr. Mizrahi, Founder - TVersity Inc.
For the last couple of years it has been increasingly evident that the future of a TV channel is to become a TV app and the recent HBO announcement leaves very little room for doubt. If TV channels are becoming TV Apps then it follows that TV channel aggregators should become TV app aggregators. Yet the only companies today that pursue a TV app aggregator strategy are Google, Apple, Amazon, Microsoft, Sony, and so on. Pay TV operators for the most part are missing in action - it is time to change that.
TV Everywhere is not enough, in order to survive operators need to become the enablers of the TV app ecosystem and to turn their set-top boxes to the destination of choice for TV apps.
The Battle for the Future of TV is About Control of the TV App Ecosystem
Mr. Mizrahi, Founder - TVersity Inc.
For the last couple of years it has been increasingly evident that the future of a TV channel is to become a TV app and the recent HBO announcement leaves very little room for doubt. If TV channels are becoming TV Apps then it follows that TV channel aggregators should become TV app aggregators. Yet the only companies today that pursue a TV app aggregator strategy are Google, Apple, Amazon, Microsoft, Sony, and so on. Pay TV operators for the most part are missing in action - it is time to change that.
TV Everywhere is not enough, in order to survive operators need to become the enablers of the TV app ecosystem and to turn their set-top boxes to the destination of choice for TV apps.
3:30 - 3:45
COFFEE BREAK
3:45 - 4:15
BREAKOUT SESSION - ROOM 409A
Entertainment on the Go: Distribution
Matt Smith, Chief Evangelist - Anvato
Gone are the days of captive audiences gathered together in one room, limited to content from four major networks and at the disposal of advertisers with virtually unrestricted and uncluttered access into every home. Modern viewers are on the go, watching on screens of varying size and platform, demanding access and interactivity that transcends the living room. In short, today’s TV Everywhere experiences must be ‘better than broadcast.’
Matt will showcase some of the latest trends in multiscreen distribution being used by the industry's leading brands, and the technology behind them - including an integrated approach to content syndication to multiple platforms, on-the-fly creation of HD clips for distribution on any device, and live streaming to mobile devices.
Entertainment on the Go: Distribution
Matt Smith, Chief Evangelist - Anvato
Gone are the days of captive audiences gathered together in one room, limited to content from four major networks and at the disposal of advertisers with virtually unrestricted and uncluttered access into every home. Modern viewers are on the go, watching on screens of varying size and platform, demanding access and interactivity that transcends the living room. In short, today’s TV Everywhere experiences must be ‘better than broadcast.’
Matt will showcase some of the latest trends in multiscreen distribution being used by the industry's leading brands, and the technology behind them - including an integrated approach to content syndication to multiple platforms, on-the-fly creation of HD clips for distribution on any device, and live streaming to mobile devices.
3:45 - 4:15
BREAKOUT SESSION - ROOM 409B
Building an Immersive Online Television Experience Around an Iconic Brand"
Tom Wilde, CEO - Ramp
Nearly all the top cable television networks have executed successful online television syndication deals, bringing episodes of iconic series to the web. In this session, attendees will learn more about how business and technical leads from cable television networks have collaborated to leverage video metadata to create unique and deeply immersive viewer experiences. The session further discusses how these broadcasters created an enhanced viewer experience using video transcription, in-video search, and related content and how they drove monetization through the use of pre-roll ads and context-sensitive calls to action to their ecommerce partners.
Building an Immersive Online Television Experience Around an Iconic Brand"
Tom Wilde, CEO - Ramp
Nearly all the top cable television networks have executed successful online television syndication deals, bringing episodes of iconic series to the web. In this session, attendees will learn more about how business and technical leads from cable television networks have collaborated to leverage video metadata to create unique and deeply immersive viewer experiences. The session further discusses how these broadcasters created an enhanced viewer experience using video transcription, in-video search, and related content and how they drove monetization through the use of pre-roll ads and context-sensitive calls to action to their ecommerce partners.
3:45 - 4:15
BREAKOUT SESSION - ROOM 410
The Set Top Box is Eating the Cable Box: Quickly Building Branded OTT Channels
Ed Laczynski, CEO - Zype
Almost every new TV minted has built in set top box capabilities, from Roku to SmartTV, and every new digital consumer born is growing up in a world where access to content is unlimited and not determined by aggregators or device. The convenience, choice, and ease of use of the set top box poses a unique challenge for content owners and creators of all stripes. How do they quickly deliver branded channels to stake their claim in this new ecosystem? "
The Set Top Box is Eating the Cable Box: Quickly Building Branded OTT Channels
Ed Laczynski, CEO - Zype
Almost every new TV minted has built in set top box capabilities, from Roku to SmartTV, and every new digital consumer born is growing up in a world where access to content is unlimited and not determined by aggregators or device. The convenience, choice, and ease of use of the set top box poses a unique challenge for content owners and creators of all stripes. How do they quickly deliver branded channels to stake their claim in this new ecosystem? "
:00 - 9:05
WELCOME ADDRESS - 411 THEATRE ROOM
9:05 - 9:50
KEYNOTE - 411 THEATRE ROOM
Jay Samit
Chief Executive Officer -SeaChange
Jay Samit joined SeaChange as CEO in October 2014. Samit was most recently president at ooVoo, a social video chat service with more than 100 million users. He was previously CEO of SocialVibe, a digital advertising technology company powering engagement for some of the world's top brands. Samit held senior executive roles with Sony and EMI, where he spearheaded these companies' digital media efforts. At Universal Studios, Samit built the first million-member social network for college students. Samit is also a serial entrepreneur, helping to innovate some of the first video technology with Intel and Microsoft, as well as launch the first multi-party video communications platform on mobile.
Jay Samit
Chief Executive Officer -SeaChange
Jay Samit joined SeaChange as CEO in October 2014. Samit was most recently president at ooVoo, a social video chat service with more than 100 million users. He was previously CEO of SocialVibe, a digital advertising technology company powering engagement for some of the world's top brands. Samit held senior executive roles with Sony and EMI, where he spearheaded these companies' digital media efforts. At Universal Studios, Samit built the first million-member social network for college students. Samit is also a serial entrepreneur, helping to innovate some of the first video technology with Intel and Microsoft, as well as launch the first multi-party video communications platform on mobile.
9:50 - 10:00
COFFEE BREAK
10:00 - 10:50
EXECUTIVE PANEL DISCUSSION - 411 THEATRE ROOM
Social Entertainment: The Next Generation of Media
Online video has become an inherently social experience, with most creators regarding engagement and interaction with the audience as a crucial element. How is the ever increasing role of social media and community in the consumption of video informing the creation, distribution and monetization of content? How can traditional brands, networks and operators take advantage of platforms which support audience engagement? What are the opportunities for online content creators to move to traditional television, film and cable? As these two worlds begin to collide, the future of television will never be the same. What are the lessons to be learned and what does the blurring of the lines between "old" and "new" media mean for the television and entertainment ecosystem?
Moderate:
Steve Bradbury, Chief Operating Officer - Zazoom Media Group
Panelists:
Evan Weiss, Senior Vice President Strategic Alliances - Collective Digital Studio
Juan Bruce, Co-Founder and CEO - Epoxy
Steven Oh, Chief Operating Officer - TYT Network
Ian Aaron, the CEO - MemeTV
Social Entertainment: The Next Generation of Media
Online video has become an inherently social experience, with most creators regarding engagement and interaction with the audience as a crucial element. How is the ever increasing role of social media and community in the consumption of video informing the creation, distribution and monetization of content? How can traditional brands, networks and operators take advantage of platforms which support audience engagement? What are the opportunities for online content creators to move to traditional television, film and cable? As these two worlds begin to collide, the future of television will never be the same. What are the lessons to be learned and what does the blurring of the lines between "old" and "new" media mean for the television and entertainment ecosystem?
Moderate:
Steve Bradbury, Chief Operating Officer - Zazoom Media Group
Panelists:
Evan Weiss, Senior Vice President Strategic Alliances - Collective Digital Studio
Juan Bruce, Co-Founder and CEO - Epoxy
Steven Oh, Chief Operating Officer - TYT Network
Ian Aaron, the CEO - MemeTV
10:00 - 10:50
EXECUTIVE PANEL DISCUSSION - 409/410
TV Everywhere - More Than a Buzzword
TV really will be everywhere in 2015. More than 125 million Americans watch video on a smartphone at least once a month; up about 25% over last year. Millions more are supplementing — or replacing — traditional TV viewing with content streamed to tablets, computers and OTT devices. MVPDs are using multi-screen video to boost customer satisfaction, retain customers and ward off threats from BroadbandTV providers with large libraries and inherent "content everywhere" strategies. While TV Everywhere usage and awareness is growing, it still faces a number challenges. This panel will examine where TV Everywhere is headed; the unique challenges of programmers and MVPDs; how they can better serve the market and create more compelling user experiences. For TV Everywhere to succeed, it must be much more than a buzzword.
Moderator:
Linda Abrams, Founder,CMO - Xposure Media
Panelists:
Campbell Foster, Director of Product Marketing for Video Solutions - Adobe
Sherry Brennan, Senior Vice President, Sales Strategy & Development - Fox Networks
Jonathan Freeland, VP, Product Marketing - Cox Communications
John Sullivan, Vice President, TV Product Development and Strategy, TV Everywhere - NBCUniversal
Rajin Persaud, Vice President of Next Generation Business & Product Strategy - CNN
TV Everywhere - More Than a Buzzword
TV really will be everywhere in 2015. More than 125 million Americans watch video on a smartphone at least once a month; up about 25% over last year. Millions more are supplementing — or replacing — traditional TV viewing with content streamed to tablets, computers and OTT devices. MVPDs are using multi-screen video to boost customer satisfaction, retain customers and ward off threats from BroadbandTV providers with large libraries and inherent "content everywhere" strategies. While TV Everywhere usage and awareness is growing, it still faces a number challenges. This panel will examine where TV Everywhere is headed; the unique challenges of programmers and MVPDs; how they can better serve the market and create more compelling user experiences. For TV Everywhere to succeed, it must be much more than a buzzword.
Moderator:
Linda Abrams, Founder,CMO - Xposure Media
Panelists:
Campbell Foster, Director of Product Marketing for Video Solutions - Adobe
Sherry Brennan, Senior Vice President, Sales Strategy & Development - Fox Networks
Jonathan Freeland, VP, Product Marketing - Cox Communications
John Sullivan, Vice President, TV Product Development and Strategy, TV Everywhere - NBCUniversal
Rajin Persaud, Vice President of Next Generation Business & Product Strategy - CNN
10:50 - 11:00
COFFEE BREAK
11:00 - 11:50
EXECUTIVE PANEL DISCUSSION - 411 THEATRE ROOM
The Future of Entertainment Distribution
TV everywhere, on-demand, all-the-time is becoming more of a reality for audiences and advertisers alike, as networks expand their content across platforms and advance their monetization strategies. How are content creators evaluating different digital and traditional platform distribution outlets, and what programming are they finding works best where? What content distributors are best integrating over-the-top options for audiences? What are great next steps to enhancing today's OTT offerings to further engage consumers.
Moderator:
Colin Dixon, Chief Analyst - nScreen Media
Panelists:
James Norman, CEO - GroupFlix
Larry Namer, President/CEO, Metan Global Entertainment Group
Albert Lai, CTO - Brightcove
Andrew Ferrone, VP of Pay TV - Roku
The Future of Entertainment Distribution
TV everywhere, on-demand, all-the-time is becoming more of a reality for audiences and advertisers alike, as networks expand their content across platforms and advance their monetization strategies. How are content creators evaluating different digital and traditional platform distribution outlets, and what programming are they finding works best where? What content distributors are best integrating over-the-top options for audiences? What are great next steps to enhancing today's OTT offerings to further engage consumers.
Moderator:
Colin Dixon, Chief Analyst - nScreen Media
Panelists:
James Norman, CEO - GroupFlix
Larry Namer, President/CEO, Metan Global Entertainment Group
Albert Lai, CTO - Brightcove
Andrew Ferrone, VP of Pay TV - Roku